PRESS RELEASE |

Euroleague Basketball Official Clarification

In light of the social media data published by several media outlets in Greece over the past weekend, Euroleague Basketball would like to issue the following clarification:

• The data referring to social media views of each participating team, as published by various Greek media outlets, was extracted from a confidential report.
• Euroleague Basketball is currently investigating the source of the unauthorized disclosure and will take all necessary measures to ensure such incidents do not occur in the future.
• The data that was leaked does not accurately reflect the social media video views of the Turkish Airlines EuroLeague participating clubs, nor the global figures of the League. The report shared with the 18 participating clubs contained inaccuracies due to inconsistencies in the underlying data.
• The accurate social media view figures for both the League and its participating teams—covering the period from July 1 to December 31, 2024, and based exclusively on Facebook, Instagram (excluding Stories), and X, same period and platforms evaluated in the original report, according to Blinkfire are as follows:

o Turkish Airlines EuroLeague: 376.7M.

o Participating clubs: Panathinaikos AKTOR Athens: 90M; Partizan Mozzart Bet Belgrade: 84.1M; Crvena Zvezda Meridianbet Belgrade: 73.5M; Zalgiris Kaunas: 63.4M; Real Madrid: 59M; Olympiacos Piraeus: 55.2M Fenerbahce Beko Istanbul: 50.4M; FC Barcelona: 48.1M; Paris Basketball 44.8M; Baskonia Vitoria-Gasteiz: 22.5M; AS Monaco: 20.9M; FC Bayern Munich: 20.5M; Maccabi Playtika Tel Aviv: 13.8M; LDLC ASVEL Villeurbanne: 10.8M; Virtus Segafredo Bologna: 8.1M; Anadolu Efes Istanbul: 6.9M; EA7 Emporio Armani Milano: 5.4M; ALBA Berlin: 3.1M.

• All participating clubs have received the updated and correct reports.
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Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.